Women have been great athletes for decades. Thanks to the feminist movement and legislative action, women are increasingly participating in sports all over the world.Before Title IX (1972), from the age of 14 she was an 18-year-old girl she was 27. In person she was the only one playing the sport. as of 2010 report It is now 1 in 2.5, according to the National Association of High Schools. The number of female athletes of all ages is increasing all over the world. And our society is becoming more accepting of women in sport. Why is the media not reflecting this change?
the media simply hasn’t caught up
Despite a significant increase in the number of women jumping into the water and wearing cleats, the coverage of female athletes has not kept up. With the exception of the Olympics, which happens once every four years, we rarely see female athletes in sports programs, magazines, or news. Less than 10% of her televised sports news covers female athletes, and less than 2% of her sports news covers women in typically masculinized sports (Koivla 1995).Despite a significant increase in the number of female athletes, coverage of women’s sports remains 1.4% Sports broadcast times (Messner et al., 2010).
In the brief press that female athletes receive, they are often sexualized and their athletic prowess is overlooked. Young girls do not see strong, athletic women succeeding in their respective sports. is completely separate from the . Why is this the case?
“Well, American society and the media still consider men’s sports to be more elite and exciting than women’s. This means that men’s sports are more profitable. Male athletes You just have to be good at sports to get an audience,” says Hilary Adams, sports journalist for Paperfellows and Stateofwriting.
Women’s sports, on the other hand, are harder to market based on athleticism (albeit great). To make an impact, the media has discovered that sexualizing female athletes makes money. fall into a cycle. You see it everywhere from Sports Illustrated to TV ads. Athletes in bikinis (but not swimmers) and light clothing. When was the last time you saw a strong woman playing sports in an ad? Is her athletic achievements praised? Sex is for sale, and when it comes to female athletes, the media has completely taken advantage of this.
“The hypersexualization of female athletes is prevalent everywhere. Compare the uniforms of female sand volleyball players to men’s sand volleyball. Here’s a tip: not men performing in bikinis.
The impact of bad media on young female athletes
Year 2005, research A. Corrie highlights gender differences in how young people think about sport. Children and teenagers were asked to “picture an athlete.” The results speak to how the media disfavors women in their reporting. Young girls were depicted with a mixture of male and female forms. Older girls mostly painted men.When all boy drew a male figure. The male paintings were mostly of celebrities, male athletes they see on TV. The only female paintings were of friends and themselves. I mean, when they had to think about athletes, all they could think of was men.
Why Female Athlete Sexualization Is Happening
As such, you can see how this sexualization is prevalent in the media and how it affects how these athletes are viewed. You need to understand who is
There is no denying that the sexual objectification of women is prevalent throughout the media. Why is gender a bigger part of women’s stories compared to men’s?
Because of this attitude towards women in the media, female athletes are not respected in the same way as male athletes. Her fans in British sports have seen this lately as the British football team has made great strides, especially winning events that the men’s team had failed to win. It’s clear that the men’s team is more respected, even though they have better results.
How can we change these attitudes and show respect for hard working women in sport? Those involved in sports say it is best to take action at the local level. Responsibility lies first with the athlete. If the media is inclined to sexualize them instead of investigating their abilities, they must refuse media attention.
Of course, sports fans, or simply consumers of media in general, have their part too. To shed light on the issue, we need to speak up and criticize sexualization when it occurs. The more we make people aware of it and challenge the problem, the more we will be able to deal with it. This does not mean that the problem will go away the moment we raise it. Rather, it will be a long road. So you should see changes in the media eventually.
We treat male athletes like media athletes. Of course. It’s 2020! Why do we still see women relegated to the margins of sports coverage, treated as objects rather than athletes? Female athletes celebrate sports highlights, not clothes or relationships deserves to be We’ve been here since Title IX was introduced in the 70’s. The media needs to wake up and start treating female athletes with respect and giving them the non-sexualized coverage they deserve.
About the author
Jenny Han is a young and responsible marketing strategist. academic When EnglishShe works with the company’s marketing team to create a fully functional site that accurately represents the company. Jenny presents this information in a series of marketing offers. Her work can be found at: Osesei.