according to new york timesTwitter’s ad revenue in the US has dropped 59% over the past year.
And according to newspaper reports, internal projections are that ad sales will continue to decline.
what happened? Well, it seems that hate speech, pornography and misinformation have skyrocketed since Elon Musk’s chaotic internal reign began.
And if Twitter itself makes decisions that harm the advertiser’s brand, it won’t be easy to convince advertisers that Twitter is a safe place to spend their advertising dollars.
For example, Twitter in April given an account This special “golden checkmark” was being chased by just a thousand people. This checkmark is supposed to be given only to officially certified companies where he earns $1000 a month.
Twitter thought @DisneyJuniorUK belonged to Disney. However, it didn’t happen and Disney wasn’t happy.
As new york times report:
Twitter has also run into public relations troubles with big advertisers like Disney. In April, Twitter mistakenly marked an @DisneyJuniorUK account not owned by Disney with a gold checkmark (a badge that indicates a paying advertiser). The account posted racist slurs, prompting Disney officials to demand assurances from Twitter that the description would never happen again, two people familiar with the matter said.
I couldn’t believe the @DisneyJuniorUK account itself had a gold check mark before it was suspended.
This is just one example of the kind of missteps that have been happening at Twitter all the time since Elon Musk bought it and started a series of massive and disorderly layoffs.
Ella Irwin, head of reliability and safety at Twitter, said: retired last weekend.
Twitter’s former head of trust and safety, Yoel Roth, stepped down in November 2022 and has since forced to leave home due to online threats.
and on Twitter in December Close Trust and Safety Council Addressed harassment and child exploitation.
If I had an advertising budget, I wouldn’t spend it on Twitter either.