according to new york timesTwitter’s ad revenue in the US has dropped 59% over the past year.

And according to newspaper reports, internal projections are that ad sales will continue to decline.

what happened? Well, it seems that hate speech, pornography and misinformation have skyrocketed since Elon Musk’s chaotic internal reign began.

Sign up for our free newsletter.
Security news, advice and tips.

And if Twitter itself makes decisions that harm the advertiser’s brand, it won’t be easy to convince advertisers that Twitter is a safe place to spend their advertising dollars.

For example, Twitter in April given an account This special “golden checkmark” was being chased by just a thousand people. This checkmark is supposed to be given only to officially certified companies where he earns $1000 a month.

Twitter thought @DisneyJuniorUK belonged to Disney. However, it didn’t happen and Disney wasn’t happy.

As new york times report:

Twitter has also run into public relations troubles with big advertisers like Disney. In April, Twitter mistakenly marked an @DisneyJuniorUK account not owned by Disney with a gold checkmark (a badge that indicates a paying advertiser). The account posted racist slurs, prompting Disney officials to demand assurances from Twitter that the description would never happen again, two people familiar with the matter said.

I couldn’t believe the @DisneyJuniorUK account itself had a gold check mark before it was suspended.

Tweet by Disney Junior's unofficial account

This is just one example of the kind of missteps that have been happening at Twitter all the time since Elon Musk bought it and started a series of massive and disorderly layoffs.

Ella Irwin, head of reliability and safety at Twitter, said: retired last weekend.

Twitter’s former head of trust and safety, Yoel Roth, stepped down in November 2022 and has since forced to leave home due to online threats.

and on Twitter in December Close Trust and Safety Council Addressed harassment and child exploitation.

If I had an advertising budget, I wouldn’t spend it on Twitter either.

Did you enjoy this article? Follow Graham Cluley on Twitter again Mastodon To read more of the exclusive content we post,

Graham Cluley is a cybersecurity industry veteran and has worked for many security companies since the early 1990s when he created the first version of Dr. Solomon’s Antivirus Toolkit for Windows. He is now an independent analyst, making regular media appearances and an international speaker on the subject of cybersecurity, hackers and online privacy.follow him twitter, MastodonBluesky, or email him.



Register now for our membership to gain access to our elite training program and fast forward your career today!


Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Security Blog

Blue Training Academy

Blue Training Academy was developed in 2018 as a educational and training facility for continuing education and certification courses. Blue Training Academy is an educational institution that allows for all sectors of the public and Criminal Justice field to gain ongoing training and education.

Copyright ©️ All rights reserved. | Blue Training Academy Blog